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  • Styles come and go. Good design is a language, not a style.

    Massimo Vignelli
  • Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

    Paul Rand
  • Good design is obvious. Great design is transparent.

    Joe Sparano
  • Design is an opportunity to continue telling the story, not just to sum everything up.

    Tate Linden
  • A designer is a planner with an aesthetic sense.

    Bruno Munari