Digifest 2016

The concept of the design is to metaphorize the way how technologies impact our lives. By manipulating radiated dots and colour shades & tints, I was able to visualize that thought to life.

The inspiration behind the design is from Marshall McLuhan's well-known phrase The medium is the message. The light bulb is the perfect example that even there is no solid substance other than photons, the light itself as a medium brings people together, that is where the conversation starts.